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Global I.Q. with The Economist
 
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Global I.Q. with The Economist - Tweeting @Davos: The Power of Social Networking
Featuring Martin Giles, U.S. Technology Correspondent, The Economist

Thu, 21 Jan, 2010 11:30 AM - 12:30 PM

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Raise Your Global I.Q.!

Around the globe, social networks such as Facebook and Twitter are transforming the way people live, work, socialize and engage in political activity. Such tools have made it easier than ever before for people to share information, cooperate with one another and form virtual groups of all sizes. For companies, this change will create both opportunities and threats. Online networks can be powerful channels for promoting brands and products, but they can also act as lightning rods for complaints from unhappy consumers and disgruntled employees. Likewise, politicians and governments are coming to terms with the impact of social networks on the business of politics. The Obama campaign demonstrated the power of these methods as a quick way to raise large sums of money and to help get a candidate elected. Meanwhile, governments in China, Iran, Belarus and other authoritarian countries are discovering the disruptive force of this trend, giving a voice to people who would not be heard otherwise.

The World Affairs Council of Dallas/Fort Worth (WACDFW) presents Global I.Q. with The Economist, a monthly online audiocast that exclusively connects council members with journalists around the world to discuss the pressing issues of the day. Occurring just before the world’s leaders gather in Davos for the World Economic Forum, this audiocast discussion between Jim Falk, president of the WACDFW, and The Economist’s U.S. Technology Correspondent Martin Giles will provide a sneak preview of the magazine’s special report on social networking. They will examine the trends behind these profound social media changes and consider their implications for individuals, businesses and governments.

Martin Giles joined The Economist as a finance correspondent in 1988. He then moved to Paris as the newspaper's European business correspondent before returning to London as finance editor. Giles subsequently spent several years on the business side of The Economist Group as managing director of the group's U.S. operations. During this time he earned an executive MBA from the University of Chicago's Graduate School of Business. Since the beginning of 2008, he has been covering finance and business issues from the United States and is currently the paper's management correspondent.

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THURSDAY, JANUARY 21
Time:11:30 AM CSTAudiocast program will begin
Price: FreeIndividual Tickets

Participants will have the opportunity to submit questions through an online form. Just register as you would any other event, and a link will be provided on the day before the audiocast that will enable you to connect to the program.

 


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