There are no less than three recently published books titled The Great Disruption, but only one was written by The Economist's influential Schumpeter Columnist Adrian Wooldridge. The book by Wooldridge, who is also management editor for The Economist, has a hint of optimism in its subtitle: "How Business Is Coping With Turbulent Times."
The term "The Great Disruption" refers to what the online Urban Dictionary calls "a frightening new historical era that began in 2008 with the crash of world economies and the simultaneous collapse of trust in governing institutions." Wooldridge's book, a collection of his Schumpeter columns, is described as "addressing the causes and profound consequences of the unprecedented disruption of business over the past five years."
Causes of "The Great Disruption" are many, according to Wooldridge. They include the rapidly expanding internet, emerging markets challenging the West, "frugal innovation" affecting pricing, robots, etc. A summation of the situation reads: "We are all having to run faster in order to stay in the same place." Wooldridge, former Washington correspondent for The Economist, wrote in his 2009 farewell-to-the-U.S. column that "America has had an inauspicious start to the 21st century, to put it mildly" and that "the economic crisis has revealed the fragility of its financial system. Great investment banks have crumbled to dust. Financial wizards have been exposed as frauds or fools."
He and his Economist colleague, Editor-in-Chief John Micklethwait, were guests in May 2014 for the Council's "Evening With The Economist." They are co-authors of several books including, The Company: A Short History of a Revolutionary Idea; A Future Perfect: The Challenge and Hidden Promise of Globalisation; Witch Doctors, a critical examination of management theory and The Right Nation, a study of conservatism in America.