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DIRECTOR OF MARKETING & COMMUNICATIONS

 

Description

Are you a storyteller? Do you have impeccable attention to detail and grammar and communication skills? Are you creative and forward thinking? Are team collaborations your thing? Do you thrive in fast-paced environments? If yes, then we want to hear from you!

The World Affairs Council of Dallas/Fort Worth has reached an exciting, critical juncture that is leading to a new marketing era of refreshing the Council website, newsletters, collateral, strategy, and execution of the brand! This is an excellent opportunity for a creative strategist with a superior visionary eye and the experience of revitalizing a brand and refreshing all marketing elements of an organization. The Council seeks a strong, modern Director of Marketing & Communications with 7+ years of experience in marketing.

Through this marketing refresh, your main goal will be to increase the visibility of the Council and all of its lines of work. The Marketing & Communications Dept. builds membership; increases followership and readership; and promotes the Council’s public speaker events, international education, the International Visitor program, and protocol services. The marketing director is our chief branding officer.

The candidate should be someone who pays attention to national and international current affairs and monitors branding and design trends. Our marketing director helps our Council team reach goals; develops and conveys creative messages; and ensures consistent branding across Council programs within a restricted nonprofit budget.

The applicant must be a creative, forward-thinking, and tech savvy self-starter who has impeccable attention to detail, is dependable and deadline-oriented, and who is also a collaborator, a storyteller, and thrives in a high-productivity position. This role requires a skilled communicator who can write, generate ideas, and connect with our membership and other stakeholders across all media channels.

This is an intense, pressure-packed but rewarding job if you are ambitious and proud of your product.

Responsibilities

  • Lead effort on reimagining, strategy, and revitalization of new marketing direction and brand awareness campaign in community and online; unite and unify the brand;
  • Oversee website and marketing refresh, collaborating with design firm and Council staff;
  • Market 125 Council programs and speaker events each year, develops promotional strategies (traditional and digital), and creates messaging for the organization;
  • Originate and edit content for external channels including website, weekly emails, e-newsletters, social media, and print and advertising collateral;
  • Implement marketing plan tactics, including print and web ads, collateral/brochure materials, and direct print and email marketing pieces. Directs all phases of the effort—from creative to production and distribution;
  • Manage the outsourcing of graphic services for creative print assets including postcards, brochures, factsheets, donor communications, advertisements, event calendars, invitations, etc.; manage the services of other marketing contractors;
  • Coordinate production schedule, editorial calendar and email schedule, and proofs all Council print and digital communications and content;
  • Coordinate public relations activities, developing and maintaining relations with regional media through news releases, speaker interview opportunities, and story ideas;
  • Create style guidelines and communications strategy with president & CEO;
  • Increase online engagement, social media following, readership open and click rates; submit quarterly analytics reports;
  • Optimize SEO; and
  • Increase Council membership and program attendance numbers.

Required Skills & Experience

  • Minimum 7 years’ marketing/communications/public relations experience combined with an interest in foreign policy and knowledge of current events;
  • Proven experience with revitalizing and refreshing entire brands and all-things-marketing at an organization; increasing followership and readership; SEO optimization;
  • Experience in media event planning; news/story sense; and knowledge of electronic, print, and broadcast media;
  • Superior attention to detail, storytelling, written and verbal communication, and proofreading skills. Strong project management, tech savviness, problem solving, and shifting-deadline skills. Great eye for design;
  • Excellent art direction capabilities and working knowledge of current graphic, web, and other digital media creation applications;
  • Proficiency incorporating digital platforms & social media into a comprehensive communications strategy;
  • Working knowledge of marketing and communications software;
  • Staff management and/or leading teams;
  • Existing media relationships (preferred);
  • Position frequently requires tact and diplomacy, and attendance at our events; and
  • Education: Bachelors or Master’s Degree in Marketing or related degree.

This job is located in downtown Dallas. 

Please email your resume and a cover letter to the attention of Liz Brailsford, President/CEO, at resumes@dfwworld.org by Friday, April 23, 2021.
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The World Affairs Council is a dynamic nonprofit, nonpartisan organization that brings international awareness and cross-cultural understanding to the North Texas community and presents distinguished international figures year-round for in-depth interpretation of global events. We have approximately 3,800 members. The Council is located in downtown Dallas and offers an excellent benefit package that includes health insurance, a 401(k) plan, and paid parking.

The World Affairs Council is passionate about building and sustaining an inclusive and equitable working and learning environment for all staff. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design, and deliver solutions.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

 

 

 

 

 

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325 N. Saint Paul Street, Suite 4200
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Phone: (214) 965-8400
Fax: (214) 965-8419